Local SEO Checklist

30 simple steps of Local SEO can take to boost your business.

  • Optimize title tags – Your title tags need to be concise with keywords you want to rank for.
  • Structure your URLs – Clean and simple URLs are more SEO-friendly.
  • Optimize your images – Heavy images can make your site slow-to-load.
  • Redirect all pages to www – Ensure all your site’s pages are redirected to www.
  • Optimize your navigation menu – Items on your navigation menu should be made indexable.
  • Have consistent NAP details – Business Name, Address & Phone number need to be uniform across the internet.
  • Feature complete location data – Have a Contact Us page featuring the NAP of all your business locations.
  • Use structured data markup – Adding schema markup to your website improves SEO.
  • Pay attention to XML Sitemap – XML sitemaps make it easier for Google to find your site’s pages and thereby improve SEO.
  • Create/Claim your Google My Business listing – Getting listed on Google will feature your business in Google’s knowledge
  • panel.
  • Setup Google Webmasters – Webmasters will help keep track of your site’s search performance.
  • Setup Google Analytics – Google Analytics can help you analyze your website’s data better.
  • Provide accurate data on your Google listing – A detailed GMB listing can help users pick your business over competitors.
  • Select business categories carefully – Picking the right main and additional categories can help you rank for more search
  • keywords.
  • Develop a mobile-friendly website – Google’s algorithm ranks mobile-first sites higher.
  • Create / Claim Bing listing – Getting listed on Bing can help you earn more leads for your business.
  • Create / Claim Yelp listing – Yelp is one of the most popular sites for business discovery and reviews.
  • Create / Claim listings on other directories – Ensure presence on all directories to increase your chances of being found.
  • Check listings on all major directories – Detect and resolve inconsistencies in your listings on all directories.
  • Get on niche-specific directories – Get listed on industry-specific directories to be found by more prospective customers.
  • Get on social platforms – Identify the platforms where your customers are and make your business visible.
  • Submit citations to top 50 sites – Get featured on the top citation sites for more referral traffic.
  • Check competitors’ citations – Find where your competitors are and get on those sites as well.
  • Remove duplicate citations – Duplicate citations can push your rankings down due to inconsistencies in data.
  • Monitor and respond to reviews regularly – Replying to reviews can help you build a relationship with your customers.
  • Look to generate more reviews – Getting more positive reviews can improve your overall rating and attract more customers.
  • Add recognizable testimonials – Display reviews from existing local customers to improve your business’ credibility.
  • Remove duplicate content – Check your website for duplicate content.
  • Update content regularly – Set up a blog that hosts content specific to the locations of your business.
  • Build quality backlinks – Work towards acquiring backlinks on sites with high domain authority.

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